Archive for the ‘Articles’ category

The Best Insurance Policy You Could Ever Have…Especially In A Recession

April 23, 2009

Today we have a guest article by my good friend Scott Bradley.  Scott is a young man I have had the pleasure of working with and can tell you he knows how to create networks.  Read carefully what he has to say in the article below.

The Best Insurance Policy You Could Ever Have…Especially In A Recession
By Scott Bradley


If you haven’t already figured out by now…we are in a recession . Not just any recession but rather one of the worst recessions since the great depression.

Every day more and more people are laid off and businesses struggle to stay afloat.

As employees and entrepreneurs experience hardships, there are a select few who are experiencing the economic storm and interestingly enough have nothing to fear and are thriving.

Who are these people you may ask?

The individuals who have nothing to fear are those who are highly connected in their niche.

Each of these very individuals who are highly connected, and who understand that “Connectivity is the New Currency In This Day And Age,” as my friend Michelle Price says, are those that thrive in their life no matter what the economy is doing.

Translated… “Your network is your greatest insurance policy if/when the shit ever hits the fan.”

I repeat…

Your network is your greatest insurance policy if/when the shit ever hits the fan.

Because these networkers in this economy have taken the time BEFOREHAND to build and nurture these types of relationships OVER TIME before a crisis hit, they now hold the key to many new opportunities and pathways that most people don’t have access too.

Now if anything ever happened to these types of individuals…
Lost their job…
Closed their business…
Suffered some sort of hardship…

Guess what their next move would be?

They would connect to and reach out to their network of course to ask for help/assistance/contacts etc!

So instead of waiting for the economy to get better, to build your network I highly recommend that you do these 5 things right now to get yourself on the path to not be a victim any longer.

As a famous person once said, “A victim blames, a victor learns.”

Don’t be a victim…please do these 5 things right now.

1. Call Every Friend You Have

Call each one of these friends to check up on them to see if there is any way you can help them. As someone who believes in giving for the sake of giving I know that it will come back 100 fold. Maybe not tomorrow or the next day, but sooner or later it always comes back in some way shape or form. Even though you may be struggling right now no matter what your situation, you never know what new opportunities this may create for you and plus it feels good to help others…this shouldn’t take you more than a day to do. By doing this, strengthening the bond with your contacts is a good thing in these tough times

2.  Put Yourself Out there

Meet more people in your niche. I don’t care how you do it…on the web or in person just get out there and pound some pavement. Meet some new people and find ways to work together with them. As you grow these new connections don’t forget to follow up!

3. Continue to Strengthen Your Online Presence

As you contribute to more communities online and are continuously seen, you open yourself up to more opportunities that can be presented to you. I can’t tell you how many times new opportunities have fallen into my lap because of someone I met on facebook or from someone who read my blog for the first time. Find a way to build your presence online and think of creative ways to leverage that going forward to land the gigs you want to attract into your life.

4. Make A List

Make a list of people you want to get to know, but have been procrastinating to introduce yourself to them. Know why you want to reach out to them, and once you create the list, figure out the best way to get in touch with them.

Do you have someone who possibly knows them that could introduce you? Do they have their e-mail on their blog or website?

Just be sure that when you reach out to anyone new that you make the e-mail/letter/phone call personal and customized, and don’t sound like a robot treating people like a number.

People want to be treated like people…NOT numbers…as one of my mentors, Roberto Torres ( ) taught me a long time ago.

5. Have Some Fun

Even though we are in tough times, don’t be afraid to have some fun as you build new connections and strengthen the bonds with your contacts. Even though times like this can be stressful, don’t forget that we are all in this together, and that there are other people just like you who are dealing with the same economy.

So in summary :

As you shift your mind to a “higher level” of thinking about connections and relationships, don’t ever forget that your network is your greatest insurance policy, and they should NEVER be taken for granted. As you nurture the relationships over time you should never have anything to fear as you continue through the crazy journey of life.

You can learn more about Scott Bradley at

Click here to get FreeRKCD Affiliate Program

Treat’em Right and They Will Stay

January 20, 2009

Treat’em Right and They Will Stay
Copyright © Roberto Torres

Lets face it retention in MLM is a problem and it’s more of a problem than many wish to admit. It seems especially now with the Internet that I am seeing more and more networkers jumping from company to company and attempting to work several companies at the same time because they have the Internet.

How having the Internet translates into being able to build several MLMs I don’t know.

What I do know is that there is a lot of people leaving one company for another or exiting

MLM all together.

I know this is not new earth shattering news for anyone who has been involved in MLM for 10 minutes, but I believe there is something that can be done to slow down the bleeding a lot, a whole lot.

I am happy to say that in most of my career in MLM I have had good retention by applying some very simple concepts. Most of the talk in our profession is focused on

recruiting, but very little is focused on retention. Yet, it’s my opinion that keeping them is just as important if not more important than recruiting them.

There is a simple progression that you should walk your distributors and customers through so that they volunteer to stick around you, your company and your products.

The progression is as follows:

1. First they become business associates or customers.

2. They become your friend.

3. They become part of your family.

Follow this simple 3 part progression and you will retention increase in your group.

So what can one do to create this kind of retention? Here is what I do.

Retention System In Effect

A. Everyone that joins my organization gets a welcome letter through email and then gets a greeting card / letter in the mail from various uplines. If it’s a customer than it is the same process except it would be a thank you email / letter.

B. A sequence of “checking in” calls are then put into effect that helps build the relationship between you and your new distributor or customer. These calls should be

over a 30 day period.

C. Tips and updates are sent on a weekly basis, providing more information about the business or the product (s).

D. A weekly conference call or meeting is provided weekly again to build that bond.

E. Look for every opportunity to congratulate on a success. This is both done for the business or the product. It doesn’t matter whether the person is a distributor or a customer.

F. Remember their birthday. Send a card and follow up with a phone call to those that have gotten close to you and are progressing from associate to family member.

G. Never miss an opportunity to meet in person when possible.

Apply this method over the next 90 days and teach your team to do the same and watch what happens to your retention.

The mistake that is often made in my opinion is that most networkers work on being responsive rather than proactive.

About the Author:
To find the Keys To Winning in your home based business, with
rejection free methods and a non-sales system visit:

Click here to get FreeRKCD Affiliate Program

Leader: Who Is It?

October 22, 2008

Leader: Who Is It?
Copyright © Roberto Torres


According to Webster’s dictionary a leader is defined as a person who leads: as a: guide, conductor.

The above definition kind of lays the ground work for us as to what a leader is. A leader guides, not directs. Now the question that must be asked here if you want to know if you are a leader is are you guiding or are you directing?

We must be clear as we look at who is a leader, that we do not confuse it with power.

For example a man holding hostages at a bank will have people do what he says, but not because of leadership skills, but because he has a gun, therefore he has power.  He is the boss.

Being a boss does not necessarily make you a leader.


A leader has a place he or she is headed. They are so clear as to this destination that it just radiates off them and other people see it and want to go to that destination also.

A leader does not push, but rather pulls those who choose to follow by inspiring them and leading the way. Not by forcing them to follow, but just by simply lighting the way to the desired destination.


Vision is something that every leader has. Every leader has a clear picture of where they are going even if they have never been there before. They will find a way, because they are focused on getting to this destination they will do whatever it takes to get there.

Whether that means asking for help, learning new skills, or perhaps even adjusting the path of travel to get to the destination.

Be a Great Leader

Great leaders relate to the people they are leading. They don’t claim to be someone special, just one of the people who took a stand and said this is the direction I am headed, I will help you get there if you would like me to.

Great leaders trigger and shape things, they are culture builders, rather than just keeping things going by management mode.

Lincoln On Leadership

President Lincoln was one of the greatest leaders in our country who triggered and shaped things. The book “Lincoln On Leadership” by Donald T. Phillips shares some of the great gems that guided President Lincoln throughout his life.

Here are some samples that I feel apply so well to network marketing and the leading of a team.

-Remember everyone likes a compliment.
-Wage only one war at a time.
-When you make it to the top, turn and reach down for the person behind you.
-Have malice towards none and charity for all.
-Don’t surrender the game leaving any available card unplayed.
-Try not to feel insecure or threatened by your followers.
-Unite your followers with a “corporate mission”
-Choose as your chief subordinates those people who crave responsibility and take risk.
-Don’t lose confidence in your people when they fail.

Do any of the above sound familiar? I am sure as a leader you have already been applying many of the gems above. If you have not been, then I would encourage you to start doing so today.

Seize the moment and lead! It’s your destiny.


Yours to count on,

Roberto & Cleta Torres

The King & Queen of “No Rejection”

Take a peak at exactly what I do to create a full-time
income from home.

About the Author:
To find the Keys To Winning in your home based business, with
rejection free methods and a non-sales system visit:

Click here to get FreeRKCD Affiliate Program

American Idol and Your Success

October 6, 2008

American Idol and Your Success
Copyright © Roberto Torres

Hello Friend,

So you are probably saying to yourself Roberto, what are you talking about?

What does American Idol have to do with my success?

First let me share with you that I am not a big TV watcher.

However I do enjoy American Idol. So while I am coaching
and helping people, my daughters are kind enough to record
the show for me.

The show started again this week and they always seem to focus
more on the people who audition and have no real singing talent.

This is usually a funny part of the show. But this year I picked up
on something I had not in the past seasons.

I was amazed at how many people really thought they could sing
but could not.

I was just watching in amazement how these folks would have a complete meltdown because the judges said they can’t sing.

I mean they really get upset. So they walk out of there arguing with the
judges. They talk about how the judges don’t know anything about music and how wrong the judges are.

I am sitting there looking at this and saying but they can’t sing! I mean don’t get me wrong I am no song bird myself. But I know I can’t sing.

That’s why I am not on American Idol.

Here is what I learned from American Idol. Are you ready?

Don’t miss this.

The lesson I learned from American Idol is this.

You can have all the desire, belief, motivation, take action,
positive thinking, goal setting, vision believing you want.

To be successful at it you must have skills!

It all comes down to what we say and do. Even Simon Cowell (who is the snobby judge on the show), tells people well you can sing but you have no personality. He’s right.

If we want to promote what we do, then we must know what to do and what to say.

All those other things I mentioned are important, but without skills you are a dead duck.

Unless of course you are William Hung (You have to be an Idol fan to know what I mean). 😉

Which then goes to show you what marketing can do. But that is a whole other subject.

To learn more about what skills you should develop give me a call 352-522-0253 and we can talk about it.

As always I can only share with you what is currently working for me
and my team. You are peaking inside my actual system.

Yours to count on,

Roberto & Cleta Torres

The King & Queen of “No Rejection”

Take a peak at exactly what I do to create a full-time
income from home.

About the Author:
To find the Keys To Winning in your home based business, with
rejection free methods and a non-sales system visit:

Click here to get FreeRKCD Affiliate Program

The Daffodil Principle

October 6, 2008

The Daffodil Principle
Copyright © Roberto Torres

Here is a story I heard when I first got started in my home-based business, which had a profound effect on me and my business building strategies. I post here now
for your enjoyment.

Several times my daughter had telephoned to say, “Mother, you must come and see the daffodils before they are over.” I wanted to go, but it was a two-hour drive from Laguna to Lake Arrowhead. Going and coming took most of a day – and I honestly did not have a free day until the following week.

“I will come next Tuesday,” I promised, a little reluctantly, on her third call. Next Tuesday dawned cold and rainy. Still, I had promised, and so I drove the length of Route 91, continued on I-215, and finally turned onto Route 18 and began to drive up the mountain highway. The tops of the mountains were sheathed in clouds, and I had gone only a few miles when the road was completely covered with a wet, gray blanket of fog. I slowed to a crawl, my heart pounding. The road becomes narrow and winding toward the top of the mountain.

As I executed the hazardous turns at a snail’s pace, I was praying to reach the turnoff at Blue Jay that would signify I had arrived. When I finally walked into Carolyn’s house and hugged and greeted my grandchildren I said,”Forget the daffodils, Carolyn! The road is invisible in the clouds and fog,and there is nothing in the world except you and these darling children that I want to see bad enough to drive another inch!”

My daughter smiled calmly, “We drive in this all the time, Mother.”

“Well, you won’t get me back on the road until it clears – and then I’m
heading for home!” I assured her.

“I was hoping you’d take me over to the garage to pick up my car. The
mechanic just called, and they’ve finished repairing the engine,” she

“How far will we have to drive?” I asked cautiously.

“Just a few blocks,”Carolyn said cheerfully.

So we buckled up the children and went out to my car. “I’ll drive,” Carolyn offered. “I’m used to this.” We got into the car, and she began driving.

In a few minutes I was aware that we were back on the Rim-of-the-World Road heading over the top of the mountain. “Where are we going?” I exclaimed,distressed to be back on the mountain road in the fog. “This isn’t the way to the garage!”

“We’re going to my garage the long way,” Carolyn smiled, “by way of the

“Carolyn, I said sternly, trying to sound as if I was still the mother and in charge of the situation, “please turn around. There is nothing in the world that I want to see enough to drive on this road in this weather.”

“It’s all right, Mother,” She replied with a knowing grin. “I know what I’m doing. I promise, you will never forgive yourself if you miss this

And so my sweet, darling daughter who had never given me a minute of
difficulty in her whole life was suddenly in charge – and she was kidnapping me! I couldn’t believe it. Like it or not, I was on the way to see some ridiculous daffodils – driving through the thick, gray silence of the mist-wrapped mountaintop at what I thought was risk to life and limb.

I muttered all the way. After about twenty minutes we turned onto a small gravel road that branched down into an oak-filled hollow on the side of the mountain. The fog had lifted a little, but the sky was lowering, gray and heavy with clouds.

We parked in a small parking lot adjoining a little stone church. From our vantage point at the top of the mountain we could see beyond us, in the mist, the crests of the San Bernardino range like the dark, humped backs of a herd of elephants. Far below us the fog-shrouded valleys, hills, and flatlands stretched away to the desert.

On the far side of the church I saw a pine-needle-covered path, with
towering evergreens and manzanita bushes and an inconspicuous, lettered sign “Daffodil Garden.”

We each took a child’s hand, and I followed Carolyn down the path as it
wound through the trees. The mountain sloped away from the side of the path in irregular dips, folds, and valleys, like a deeply creased skirt.

Live oaks, mountain laurel, shrubs, and bushes clustered in the folds, and in the gray, drizzling air, the green foliage looked dark and monochromatic. I shivered. Then we turned a corner of the path, and I looked up and gasped. Before me lay the most glorious sight, unexpectedly and completely splendid. It looked as though someone had taken a great vat of gold and poured it down over the mountain peak and slopes where it had run into every crevice and over every rise. Even in the mist-filled air, the mountainside was radiant,clothed in massive drifts and waterfalls of daffodils. The flowers were planted in majestic, swirling patterns, great ribbons and swaths of deep
orange, white, lemon yellow, salmon pink, saffron, and butter yellow.

Each different-colored variety (I learned later that there were more than thirty-five varieties of daffodils in the vast display) was planted as a group so that it swirled and flowed like its own river with its own unique hue.

In the center of this incredible and dazzling display of gold, a great
cascade of purple grape hyacinth flowed down like a waterfall of blossoms framed in its own rock-lined basin, weaving through the brilliant daffodils. A charming path wound throughout the garden. There were several resting stations, paved with stone and furnished with Victorian wooden benches and great tubs of coral and carmine tulips. As though this were not magnificent enough, Mother Nature had to add her own grace note – above the daffodils, a bevy of western bluebirds flitted and darted, flashing their brilliance. These charming little birds are the color of sapphires with breasts of magenta red. As they dance in the air, their colors are truly like jewels above the blowing, glowing daffodils. The effect was spectacular.

It did not matter that the sun was not shining. The brilliance of the
daffodils was like the glow of the brightest sunlit day. Words, wonderful as they are, simply cannot describe the incredible beauty of that flower-bedecked mountain top.

Five acres of flowers! (This too I discovered later when some of my
questions were answered.) “But who has done this?” I asked Carolyn. I was overflowing with gratitude that she brought me – even against my will. This was a once-in-a-lifetime experience.

“Who?” I asked again, almost speechless with wonder, “And how, and why, and when?”

“It’s just one woman,” Carolyn answered. “She lives on the property. That’s her home.” Carolyn pointed to a well-kept A-frame house that looked small and modest in the midst of all that glory.

We walked up to the house, my mind buzzing with questions. On the patio we saw a poster. “Answers to the Questions I Know You Are Asking” was the headline. The first answer was a simple one. “50,000 bulbs,” it read. The second answer was, “One at a time, by one woman, two hands, two feet, and very little brain.” The third answer was, “Began in 1958.”

There it was. The Daffodil Principle.

For me that moment was a life-changing experience. I thought of this woman whom I had never met, who, more than thirty-five years before, had begun – one bulb at a time – to bring her vision of beauty and joy to an obscure mountain top. One bulb at a time.

There was no other way to do it. One bulb at a time. No shortcuts – simply loving the slow process of planting. Loving the work as it unfolded.

Loving an achievement that grew so slowly and that bloomed for only three weeks of each year. Still, just planting one bulb at a time, year after year, had changed the world.

This unknown woman had forever changed the world in which she lived. She had created something of ineffable magnificence, beauty, and inspiration.

The principle her daffodil garden taught is one of the greatest principle of celebration: learning to move toward our goals and desires one step at a time – often just one baby-step at a time – learning to love the doing,learning to use the accumulation of time.

When we multiply tiny pieces of time with small increments of daily effort,we too will find we can accomplish magnificent things. We can change the world.

“Carolyn,” I said that morning on the top of the mountain as we left the
haven of daffodils, our minds and hearts still bathed and bemused by the
splendors we had seen, “it’s as though that remarkable woman has
needle-pointed the earth! Decorated it. Just think of it, she planted every single bulb for more than thirty years. One bulb at a time! And that’s the only way this garden could be created. Every individual bulb had to be planted. There was no way of short-circuiting that process. Five acres of blooms. That magnificent cascade of hyacinth! All, just one bulb at a time.”

The thought of it filled my mind. I was suddenly overwhelmed with the
implications of what I had seen. “It makes me sad in a way,” I admitted to Carolyn. “What might I have accomplished if I had thought of a wonderful goal thirty-five years ago and had worked away at it ‘one bulb at a time’through all those years. Just think what I might have been able to achieve!”

My wise daughter put the car into gear and summed up the message of the day in her direct way. “Start tomorrow,” she said with the same knowing smile she had worn for most of the morning. Oh, profound wisdom!

It is pointless to think of the lost hours of yesterdays. The way to make learning a lesson a celebration instead of a cause for regret is to only ask, “How can I put this to use tomorrow?”

*NOTE: I do not know who wrote this. But it has had a huge effect on me and building my Network Marketing business.

Yours to count on,

Roberto Torres

The King of “No Rejection”

About the Author:
To find the Keys To Winning in your home based business, with
rejection free methods and a non-sales system visit:

Click here to get FreeRKCD Affiliate Program